Brand new era. Same old Greek way.

On May 17th, 2007 the Greek Ministry of Economy and Finance launched a major public awareness campaign on the benefits of new information and telecommunication technologies (ITT). The campaign's name (fittingly) "Ψηφιακή Ελλάδα" ["Digital Greece"].

It's been 20 days since the campaign started and TV and billboard ads are encouraging us to check out the official site psifiakiellada.gr and become acquainted with the possibilities and opportunities offered by the new technologies.

The irony?

The site is still under construction.

Ahem...nice n' easy does it Digital-Greece fellas.
You wouldn't want to bombard the newbies YOUR CAMPAIGN IS TARGETING with TOO MUCH INFORMATION. Oh, I dunno, like a mission statement or an online timeline of when we should bother revisiting.


Brand new era... same old Greek way of doing things.

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